Privacy Policy

1. Who we are and what this covers

This Privacy Policy explains how Lead Tree, Inc. (“Lead Tree,” “we,” “us”) collects, uses, and shares personal information through our website, leadtree.net (the “Site”), including our contact form. Lead Tree is a California corporation and a business-to-business lead brokerage that connects lead publishers with buyers.

This policy covers information collected through the Site. Consumer lead data that moves between publishers and buyers as part of our brokerage services is governed by our written agreements with those parties and by the notices and consents provided where that data is collected; it is not covered by this policy.

2. Information we collect

Information you give us. When you use our contact form or email us, we collect what you provide, such as your name, company, email address, phone number, whether you are a publisher or a buyer, the vertical you work in, your message, and a record of the consent language shown when you submitted the form.

Information collected automatically. As with most websites, our hosting provider and the services that support the Site may automatically log technical information when you visit, such as your IP address, browser type, device information, pages viewed, referring page, and the date and time of your visit.

3. How we use information

• To respond to your inquiry and evaluate a potential business relationship with you as a publisher or buyer.
• To contact you by phone, text message, or email about your inquiry and our services, as described in Section 6.
• To operate, maintain, secure, and improve the Site.
• To keep records of consent and opt-out requests, and to comply with legal obligations.
• To protect our rights, prevent fraud or abuse, and enforce our Terms of Use.

4. How we share information

We share personal information only as described here:

• Service providers. Companies that help us run our business and the Site, such as website hosting and form processing (currently Netlify), plus email and communication tools. They may use the information only to provide services to us.
• Legal and safety reasons. When we believe disclosure is required by law, subpoena, or other legal process, or is necessary to protect the rights, property, or safety of Lead Tree, our users, or others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business, subject to standard confidentiality protections.
• With your direction or consent. For example, if you ask us to introduce you to a publisher or buyer.

5. Cookies and analytics

The Site uses a minimal set of technologies. Our web fonts are loaded from Google Fonts, which receives your IP address and basic browser information when the page loads. Our hosting provider may use strictly necessary cookies or logs to deliver and secure the Site.

If we add analytics or similar tools in the future, we will update this policy. You can set your browser to block or delete cookies; the Site should continue to work for its basic purposes if you do.

6. Calls, text messages, and opting out

If you submit our contact form, you agree that Lead Tree, Inc., and its representatives may contact you at the phone number and email address you provide, including by autodialed and prerecorded or artificial-voice calls and text messages. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply.

You can opt out at any time:

• Text messages: reply STOP to any message. Reply HELP for help.
• Calls: tell us during any call that you do not want to be contacted again.
• Email or any channel: email adam@leadtree.net with “Opt out” in the subject line, or use the unsubscribe link in any marketing email.

We will process opt-out requests promptly and keep a record of them so we honor your choice.

7. Data security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including encrypted (HTTPS) connections to the Site. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Data retention

We keep personal information for as long as needed for the purposes described in this policy, such as responding to you and managing a business relationship, and for as long as required to keep records of consent and opt-out requests, resolve disputes, enforce our agreements, and comply with legal obligations. When it is no longer needed, we delete or de-identify it.

9. Children’s privacy

The Site is intended for businesses and adults. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, contact us and we will delete it.

10. Your California privacy rights

Lead Tree, Inc., is a California corporation. To the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”), applies to our handling of your personal information, California residents have the right to:

• Know what personal information we have collected about you, the sources, the purposes, and the categories of third parties we disclose it to.
• Access a copy of the specific personal information we hold about you.
• Correct inaccurate personal information.
• Delete personal information, subject to legal exceptions (for example, records we must keep of consent and opt-out requests).
• Opt out of the sale or sharing of personal information. We do not sell personal information collected through the Site or share it for cross-context behavioral advertising. We treat browser Global Privacy Control signals as a valid opt-out request.
• Limit the use of sensitive personal information. We do not use sensitive personal information for purposes that would trigger this right.
• Not be discriminated against for exercising these rights.

Categories of information. In the past 12 months, the categories of personal information collected through the Site have been identifiers (such as name, email address, phone number, and IP address), professional or employment-related information (such as company and role as a publisher or buyer), and internet or network activity information (such as technical log data). We collect it from you and from your device, use it for the purposes in Section 3, and disclose it for business purposes to the service providers in Section 4.

How to make a request. Email adam@leadtree.net with “California privacy request” in the subject line. We will verify your request by matching information you provide with information we hold, and we will respond within the time required by law. You may use an authorized agent, who must provide proof of your authorization.

11. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the effective date above. If changes are material, we will take reasonable steps to let you know.

12. Contact us

Questions or requests about this Privacy Policy can be sent to: